Usage Statistics

Online usage statistics refer to the key metrics used to assess the value of goods or services or to monitor patterns, trends and analyze pertinent business data to assist with decision making. Businesses, educational institutions and governments compile and monitor online user statistics to assist with business direction, forecast resource requirements, identify new product opportunities and respond to market demands.

Businesses engaged in the provision of goods and services online monitor web page usage statistics. This provides valuable feedback about pages that are visited by surfers, how long they stayed for and whether a transaction resulted. Tracking technology also allows companies to determine the source of the traffic and to determine whether current advertising channels are working. A comprehensive analysis of online usage statistics is important for formulating internet marketing strategy and refining advertising campaigns to produce superior results.

Educational institutions monitor online usage statistics to forecast resource requirements. When shared terminals are used, departments need to assess where the current student to terminal ratio is sufficient to cater to demand. Statistics are also used for management purposes when strict time allocations are used for determining computer access requirements. Internet cafes also frequently monitor online usage statistics because they charge according on the basis of time.

Governments monitor online internet statistics for policy making decisions. This is particularly important for areas that are experiencing growth in online activity. As the internet replaces many of the traditional ways of doing business, governments can reduce allocations to redundant areas and reallocate to areas that require resource bolstering to in line with new demand. Budgetary allocation to broadband infrastructure is one area where resources are being continually allocated.

The US banking industry is an area that is very responsive to online usage statistics. With the growth in internet banking, trends have helped shape decisions that affect business operations. Reduced branch staff and redeployment of capital to improve online security and infrastructure is part of the current objectives being instituted by various banks.

Online research statistics are being used to anticipate future trends and shape industry decisions. As the growth in online advertising continues, businesses are using available data to formulate online strategy. This is particularly evident in industries such printing which is facing intense competition from online channels. Education is also shifting to online mediums because of the flexibility that online learning technology can provide. These trends are set to continue indefinitely into the future as the internet continues to change the way we live and do business.

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